Reframing isn't a crop — it's a per-frame decision.
Most tools 'reframe' to 9:16 by cropping the centre and hoping the subject stays there. That works for a single, locked-down shot. It fails the moment a speaker walks, a guest reacts off-centre, or two hosts trade off — the heads go out of frame, the screen text gets sliced in half, and the clip looks amateur in a feed full of vertical native content.
LumiClip's reframing pipeline runs per-frame subject and active-speaker analysis. It picks the right crop for the moment — following the speaker, tracking the subject when no one's talking, splitting the frame only when voices genuinely overlap, and respecting on-screen safe zones so titles and lower thirds survive the crop.


